Intro

Hello, I'm John! I was born and raised in the Philippines, now based in Greater Toronto Area, Canada. I have successfully lived in two countries for the past two decades. I love all things with innovation, creativity, & entrepreneurship.

My journey to Digital Marketing

I discovered my love for digital marketing last year when I bootstrapped an ecommerce side hustle, and realized its potential to transform businesses in the digital age.

My first entrepreneurial journey led me to apply my knowledge that I learned from digital marketing certification courses where I gained a solid foundation in various techniques, including paid social advertising, Shopify store design, SMM, and intermediate SEO.

On top of that, it allowed me to refresh my skills in copywriting, web design, and graphic design that I learned from my Information Technology degree course works.

With limited resources, I leveraged my creativity to develop a converting store and efficient low-budget campaigns that effectively conveyed my brand's aesthetics which resulted in a 10x in revenue from my starting capital.

This experience reinforced my belief in the power of digital marketing and inspired me to pursue it as a career.