Collaborative Success & Top-Tier Website Optimization, Delivered A look at the strategy and steps we used to boost business awareness, increase website links, and secure a strong spot on Google. My client’s U.S. team of cybersecurity experts is here to help lower cyber risks and make it easier to handle new threats. The goal of optimizing the website is to grow brand awareness and position the company as a top-tier cybersecurity service provider.
Overview
1. Analysis of Cybersecurity MSSP Market 2. Development of SEO Strategy 3. Site Health Optimization 4. Scope of Work
SEO Strategy
Since the cybersecurity market is very competitive, we had to come up with a unique plan to improve the website. We focused on making the site rank better by ensuring fast loading speeds, improving how search engines understand the content, and fine-tuning each page.
Using different SEO strategies, we increased the number of websites linking to ours from 51 to 227 in under a year. We found an effective way to promote cybersecurity services, making the brand more visible online and bringing in new clients through SEO.
Scope of Work
1. On-Page SEO
We created a new set of keywords, updated most of the meta tags, and started a content marketing plan to help search engines better understand and rank the pages.
2. Off-Page SEO
We partnered with a link-building agency to get brand mentions and used different strategies to create high-quality backlinks. As a result, the website's domain authority increased from 10/100 to 29/100.
3. Technical Off-page SEO
Broken links, unnecessary redirects, and much more were removed and the site loading speed has been significantly increased.
Results
SEO as a stable source of clients
Focusing on the details and keeping a clear goal in mind during SEO led to great results and growth in key areas, bringing in more clients. My client has gained a bigger share of the market and is now a trusted provider of top-quality cybersecurity services.
