After doing an audit on my direct competitors, I found out that they were mainly doing Google Search ads and Search Organic. 

This was my main deciding factor to pursue Meta as my core advertising platform, as this allows me Marketing advantage to my niche.

Strategy:
At the time, the most known effective strategies were interest-stacking and manual placements with specific ad spend breakdowns.

Process:
‍Since the project is a low-budget campaign, my conversion campaign started with two ad sets with 4-8 ads each, spending $20-$30 a day.
‍
I segmented multiple ad sets, stacking 1-4 interests each, then I tested separate ad sets for Main feed-only ad sets, Reels-only ad sets, and Mixed-placement ad sets.

Multiple variations of ad copy and product photography were tested.

Results:
The 2-month run resulted with a 3.2x ROAS (a full overview of results will be at the bottom of the case study)

Campaign duration: March to April 2022
Starting budget: $2,500

Total spent: $5,963
Total sales: $18,653
Total orders: 179
AOV: $108
Conversion rate: 0.84%
Online store sessions: 16,410
Returning Customer rate: 5.68%

Customer feedback rate: 24%
Total reviews collected: 73

1. Crafting a brand strategy and an identity system that resonates well with your target audience is vital.
2. Lean approach to web design & development can be very effective when working with limited resources.
3. A healthy balance of implementing proven digital marketing's best practices and refining it with Data-driven decisions from analytics will help achieve desired results.
4. Social proof as a CRO element is key to boosting conversions.

Core contributors and friends who made North Ginza possible.